There are many trends in web page design, so it’s very important to think carefully about choosing the right path for our company or brand. A very visible trend in web design in 2022 will be minimalism. The simplicity and intuitiveness of the home page are undoubtedly a recipe for this year’s success.
However, how to make your brand stand out if the style is to be minimalist? The answer is simple. This year, intense colors will be welcome on the websites. Of course, we have to be careful about using them in excess so that the user may still navigate our page freely, but we shouldn’t be afraid to take risks with using bold accents.
Other arising trends are micro-interactions and micro-animations. You should think about introducing more animations into the small elements that respond to page scrolling or hovering over the element by the user.
These are just some of many available options. Let’s take a look at what trends will reign supreme in design this year.
1. Claymorphism
Claymorphism is a completely new style in web design that emerged as an improved version of neumorphism. Neumorphism is a spatial representation of flat figures with the use of light and shadow but in a very minimalistic way. This trend failed to take the lead in UI (user interface design) because it lacked depth. It was also almost impossible to convey this style in actual products.
Claymorphism is about combining 3D graphics with bright and vivid colors. The corners of all figures should be rounded, and external and internal shadows should also be used. The website design should be spacious, light, and friendly.
2. Glassmorphism
Speaking of “morphisms”, let’s discuss glassmorphism – the frosted glass effect. This trend started a year ago, and it looks like it’ll stay with us for a long time, as do all the styles that make our UI more spacious and “human”.
Glassmorphism is a combination of blur and transparency that produces a frosted glass effect. In order for this effect to be as attractive as possible, it should be applied to a multi-colored background or shapes, for example, 3D. It’s perfect for the Hero section. The attractiveness of this effect will focus the attention on the product you want to present but won’t overwhelm the rest of the content.
3. Minimalistic Hero sections based on typography
We only get one chance to make a good impression on a visitor. Hero is the key element that users will focus on when deciding whether to stay on our website. In recent years, a Hero photo was an absolute must-have. Currently, designers choose large, bold typography on a flashy background. Extravagant product photos are also being slowly abandoned. UX (user experience design) experts advise presenting the product by itself, without any additional elements that may distract visitors from the actual hero of our website.
